Importance of Social Media Marketing for Real Estate Agents: Virtually everyone living in this day and age knows about the social media and how it connects people. It is an established fact that social media channels like Facebook, Twitter, Instagram and the likes are fast becoming a core part of the lives of many individuals and it is only logical to think that they should be explored for advertising and marketing.
As it stands, there are lots of ways to use social marketing for real estate agents who desire to leverage on this opportunity to boost their marketing effort.
Using Facebook as a case study, this social media channel has over 1 billion users. Add it is a fact news on this network travels at almost the speed of light and you will see the potential of promoting yourself to a very huge audience. Real estate agents can set this all up starting with a profile page where they can do almost anything you want. This is not all that Facebook can do for real estate agents.
Facebook will allow you to create group pages and fan pages which people can subscribe to. Whenever anyone likes your page, whatever you post will show up in their news feed. This means that you will be reaching out to potentially thousands of people just because they clicked a button on your page.
The use of Facebook for real estate marketing goes beyond just creating a page. This is because you have to give people a good reason to like your page or join your group. And you do not just need anybody to like your page or join your group, they have to be genuinely interested in what you have to offer. It is better to have a few hundred people who are interested in your offer than thousands of people who have no idea or are not even interested in your offer.
To begin with, you need to create a landing page that will show your visitors a bit of what you are offering them; this will encourage them to click the like or join button as the case may be to see the complete page. As a real estate agent, you need to give them an incentive to like your page or join your group, such as an ebook, an exclusive information about real estate, or any sort of offer you may have in mind. The design of your landing page is very key; so you need to work with a professional designer if you can afford one.
As soon as visitors like your page or join your group, they will be redirected to a second landing page where they will get the full package that they clicked the button to get. This method is very effective in promoting your brand and giving exposure to your name as those who get your free gift will spread the word to their friends who are likely to visit your page to get your incentive; they will take the same action and the process will continue indefinitely. This will make your page or group to go viral, thus giving your brand more exposure to more potential clients who will patronize your business.
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